According to a study conducted by Sweepstakescasino, search interest for board games showed a clear and significant weekly increase, starting from the beginning of December.
As Christmas gets closer and we enjoy more games with family and friends, our research on board games popularity from December 4th to 31st, 2022, reveals an interesting trend. The Google Trends data shows that interest started at 74, went up to 80, reached 89, and peaked at 100 in the final week of December. For better understanding, on Google Trends, 0 means no interest, and 100 means it's super popular. These numbers help us see how people's curiosity about board games changed during this time, giving us a glimpse into what was trending online.
Year-on-year increase
Also, going back to 2004, the research indicates an upward trend in the popularity of board games, with occasional dropdowns, which quickly normalised especially during the pandemic and the lockdown. This surge in interest underscores the significance of board games as an important part of festive celebrations, offering a perfect way to bring families together.
Saying that, if you are looking to add some fun to your holiday gatherings, Sweepstakescasino has identified the top board games for this season based on search interest in the US from November 2022 to November 2023. In creating the initial list of board games, Sweepstakescasino compared findings from gaming forums and online retailers, considering both the preferences of fans and the games commercial success.
The most popular board games per state
Despite the rise of online gaming, classic favourites like Scrabble, Clue, Chess, Monopoly, Risk, and Catan continue to be a hit. Delving into regional preferences, the research reveals interesting choices across states. For example, in Idaho people like to play strategy games like Risk, while also embracing word and guessing games, such as Codenames. California and Washington residents favour Chess, while Utahns lean towards resource-gathering games like Catan. In Maine, Scrabble and Clue take centre stage, and Mississippians opt for the timeless classic, Monopoly. Perhaps you are more casinos and games fan? Sneak a peek at
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Last but not least, beyond the entertainment factor, playing board games offers cognitive benefits, stimulating brain areas responsible for memory formation and complex thought processes. From expanding vocabulary with Scrabble to enhancing strategic thinking with Risk, each game contributes to vital cognitive skills.
The spokesperson from Sweepstakescasino emphasised, "Our research indicates an upward trend in the popularity of board games and search interest increases around huge holidays, such as Christmas and New Year's Eve each year. That shows that during the holidays, families and friends often enjoy playing board games together”.
Methodology
The methodology involved using Google Trends to track search interest from November 2022 to November 2023 for games such as Scrabble, Catan, Ticket to Ride, Monopoly, Risk, Codenames, Pandemic, Telestrations, Chess, and Clue. For a broader perspective, we looked for a yearly increase in search interest for general terms like "Board Game" from December 2004 to December 2022.
